MOTIVES - DELIVERY 2

MOTIVES - DELIVERY 2

The dictionary defines the word “motive” as something (such as a need or desire) that causes a person to act. AGAINST LAB. continues to question this human concept in the second delivery of “Motives”.

 

This exploration is seen throughout symbolism within the designs: a graphic that requires the viewer to connect the dots, multi-layered AGAINST logos and space exploration framed under ambition to name a few. From a design standpoint, the label has introduced fresh graphics accompanied by new iterations of popular illustrations from the first delivery. Most of the items from this release is printed on Champion t-shirts, sweatpants and a hoodie.