Everyone is cooking something.

AGAINST LAB. for SERI MURNI — “LET ME COOK” brings food, creativity, culture and everyday life together, exploring what it means to do things your own way. Featuring Zeem Ahmad, Smooth Brain Girly and Bryzoid, the campaign shares different perspectives on “cooking” beyond the kitchen, highlighting how everyone has their own craft, passion and way of creating.

The collaboration also introduces a capsule collection inspired by the Malaysian kitchen and Seri Murni’s identity, reinterpreted through AGAINST LAB.’s creative lens. Four T-shirts, a utility vest, a cap and a sling bag, the collection draws inspiration from Seri Murni’s cooking oil, restaurant uniforms and AGAINST LAB.’s own A-Man.

Bringing together two different worlds, “LET ME COOK” celebrates individuality, creativity and the freedom to do things differently.

NO FIXED RECIPE. JUST COOK.