ALL ENDEAVOUR, NO SURRENDER.
ALL ENDEAVOUR, NO SURRENDER.

G-SHOCK / AGAINST DW-6900AL22

by Shawn Tan on May 30, 2022
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DW-6900 was released in 1995, which was the first G-SHOCK to feature an EL backlight. The backlight’s ability to display text or a symbol became a popular feature. Also, the series won fans as a “Triple Graph” model and has remained just as popular to this day. In terms of specification, the watch is shock-resistant and has 200-meter water resistance.

 

Taking inspiration from the superhuman mental toughness of folks who wake up and ride their motorcycle to work, enduring the heat, rain, and occasional road bullies. This collaboration embodies the ultimate Malaysian spirit - The Grind. Anytime is the right time to grind.

 

Motorcycle culture is one of many strong identities of Malaysian society. The motorcyclist spirit reflects the ethos of G-shock, both built by toughness. Almost every Malaysian has their own experience with a motorcycle - Meant to be cheap, easy to maintain, reliable. A small motorcycle is used as family transport, a business vehicle, and a school bus for many daily commuters. Name any task, and it has probably done it.

 

The design language of motorcycle components is adopted as the main design element for this collaboration. The overall look is matte black and packed with subtle details. The unique elements are the custom AGAINST tire tread graphic and the brand slogan : ‘ALL ENDEAVOUR, NO SURRENDER’, both printed on the watchband.

 

A clean ‘AGAINST’ mini logo font is on the watch face, accompanied by a hidden ‘A’ logo backlight. The metal chrome watch face resembles the material of motorcycle exhaust pipes, while the orange outline is the color of signal lights. Finally, the whole concept is completed with the engraved steel backing of AGAINST LAB’s brand mascot, ‘A-MAN’.

 

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