ALL ENDEAVOUR NO SURRENDER
ALL ENDEAVOUR NO SURRENDER

AGAINST X 3.IN.ONE 'RAKAN' CAPSULE

by AGAINST LAB on December 22, 2020
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A collaborative effort between AGAINST & 3.IN.ONE ,the ‘Rakan’ capsule collection is inspired by the  ‘roadside burger’ - a Malaysian street food icon. ‘Rakan’ means ‘friends’ in Bahasa Malaysia, thus the tagline ‘Pastikan Rakan Baru Beli’ is a play on words that translates to ‘If it’s your friend, buy it.” The burger stall is a metaphor for that friend who’s always there for you, just around the corner. 2020 has been a tumultuous year and supporting your friend’s business is more important now than ever.

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