MOTIVES

by AGAINST LAB on November 04, 2017

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The ‘MOTIVES’ collection takes a look at the human condition and the underlying motivations of why people do what they do. It’s in our self-serving nature that we see someone doing something for someone else to ultimately benefit themselves. It’s very frustrating to see the lack of genuine and authentic human interaction, thus serving as the inspiration for the ‘MOTIVES’ collection.

The collection consists of graphic tees that embody a retro aesthetic and pays homage to the 80’s and manga culture.The graphics are printed on a set of newly introduced premium cotton tees. Other pieces include a hoodie, two strap back caps and for the first time, a pair of socks. Also included are 2 t-shirts designed by multi-talented designer Zulamran Hilmi.

In the lookbook, the model portrays a puppet doll to showcase an artificial human serving as a means to an end rather than being authentic.

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MOTIVES