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AGAINST originated in Malaysia, located in the South East Asian region. It's a tropical country where only one season exists: summer. ‘ENDLESS SUMMER’ simply means that it's always hot and sunny but at the same time it represents a metaphor. It portrays the environment of being trapped in a place where making clothes or creative endeavours in general are typically regarded as less important than other work. This is a barrier they continuously try to break, to achieve acclaim beyond their borders and thus "ending the summer ". The message is mimicked in the uncomfortably loud, in-your-face graphics and prints that challenge the non-believers.